Product · Road Runner
The go-to-market system industrial companies never had.
Road Runner is a go-to-market platform for small and mid-sized industrial companies — manufacturers, fabricators, suppliers and industrial distributors. It is live and in use today.
The problem
Sales runs on a spreadsheet, and nobody can see the pipeline.
An industrial company of this size rarely has a marketing team. Sales is a handful of people. The CRM is half filled in. The website hasn't been touched in two years. The pipeline is held together by a spreadsheet that one person maintains and everyone else guesses at.
So nobody can say which accounts are warming up, or what marketing actually produced, or get a campaign page live without waiting on a developer who has other work. The demand is real and the work is real — the system to see it isn't there. Road Runner puts it in one place.
What it does
Four things, all in one place.
01
Reporting that gets read
Build a report in minutes from live data across every source, then schedule it to send itself. What the pipeline is doing, in plain numbers, without anyone assembling a spreadsheet on a Friday afternoon.
02
Account engagement tracking
See which accounts are heating up and which have gone quiet, in real time. The follow-up happens while a buyer is actually looking, instead of at renewal when it's too late.
03
CRM and website integrations
Plugs into the CRM, the website and the tools already in use. Data flows in and stays in sync — no exports, no re-keying, no drift between systems.
04
Landing pages without a developer
Spin up an on-brand page for a product line, a campaign or a trade show in minutes, with campaign tracking carried end to end. No developer, no designer, no waiting.
Who it's for
Companies that make and move real things.
Road Runner is built for businesses where the product is physical, the sales cycle is long and relationship-led, and there is no marketing department to hand any of this to.
- Manufacturers selling through direct sales, reps and distributors
- Fabricators and job shops quoting technical work to repeat buyers
- Suppliers with long catalogues and long relationships
- Industrial distributors covering territories and product lines
Get in touch
See it against your own pipeline.
Tell us how selling works in your business today and we'll show you what Road Runner does with it. Every enquiry is read by a person.